On May 28, 2020 Munchkin launched its first concept, partyresponsibly.ca, a multi-platform initiative dedicated to raising awareness of responsible social gathering/partying behavior among youth, while social gathering restrictions due to the pandemic were in place.  See CTV National News coverage of the launch. 
 













































On May 17, 2021 Munchkin launched its second concept, gatherresponsibly.ca, a new COVID guide to responsible gathering for the general public, shifting the narrative from "stop gathering" to "if you are going to gather, gather responsibly; here's how".